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this years sxsw bag design finalists are up! i went with a little less humor in the design this year. conceptually, the design is drawing a parallel between the interactive necessities of the computer (input cables) and the interactive necessities of the human (the five senses).
this year, i also played down the "sxsw" text and used it more as a graphical element. thought being, the bags are distributed to sxsw interactive conference attendees who already know what conference they are attending. the text was also used to enhance a layerd or complex feeling created by the many cables.
to save time and spend no money, i became my own model. i needed the human representation to make the concept but really wanted it to be about the interaction with technology. this is the weakest part of the image, i fear it becomes too much about the face. that is one of the reasons i crop the face, to put more emphasis on the ear.
the colors mimic those used in this years sxsw branding in an attempt to lend a bit of design continuity to the bag.
well, enought design babble, there is some great competition this year, check it out!
my 2004 entry...
my 2003 entry (the winner!)...
Posted by griff at February 11, 2005 11:14 AM